The Surprising Economic Impact of Our Ageing Population Unveiled
- Dr. Valery Emeson

- Jul 10, 2025
- 3 min read

The past few weeks have been eventful. I took advantage of my own advice to pause, reflect and live a little. I had the privilege to re-engage with many people, especially business owners who shared some concerns with me. One issue that kept emerging was the ageing workforce which is my focus today. As the global population ages, we encounter substantial changes in the socio-economic landscape. The decline in birth rates, paired with rising life expectancy, means more people are living longer than ever before. This demographic shift brings both challenges and opportunities for economies worldwide.
An Evolving Workforce
One immediate effect of an ageing population is the transformation of the workforce. As older generations retire, concerns about skill shortages in critical sectors become more pronounced. For example, the World Economic Forum estimates that by 2030, over 75 million jobs may be displaced, but 133 million new roles may emerge as companies adapt to the needs of older workers. This shrinking workforce can lead to increased productivity demands and higher wages, contributing to inflation. I know this may sound controversial, but with advancements in technology, productivity is really possible.
Older workers possess invaluable experience and knowledge that can enhance younger employees. Companies might need to adjust their hiring strategies to attract and retain older employees. This shift can lead to innovative mentorship models and job-sharing arrangements. For instance, some companies are embracing flexible work schedules and remote options to appeal to older employees seeking a better work-life balance.
Increased Healthcare Costs
With age comes a greater likelihood of chronic diseases and healthcare needs. This situation compels governments and healthcare systems to allocate more resources for the ageing population. Increased healthcare spending can significantly impact economic growth.
Countries like the UK, Japan and Italy face rising medical costs that strain public finances. For example, Japan spends about 10% of its GDP on healthcare, much higher than many other nations. However, advancements in health technology and preventive care can alleviate some of these costs. The telehealth industry, expected to reach $55 billion by 2025, exemplifies how technology can enhance elder care while contributing to economic growth.
Shifts in Consumer Behaviour
The ageing population is reshaping the consumer landscape. Seniors control a significant share of wealth, influencing market trends. It’s estimated that by the end of 2025, people over 50 will account for more than 50% of all consumer spending in the U.S. This shift paves the way for numerous services targeting older adults, including travel, leisure, home renovation, and healthcare products. For example, companies that tailor their offerings to this demographic—like travel agencies creating senior-friendly packages or health brands producing diet-specific supplements—may uncover lucrative market opportunities.

Pension and Social Security Strains
As lifespans grow longer, pension systems’ sustainability comes into question. Countries need to ensure that pensions will be viable for future generations. The Organisation for Economic Co-operation and Development (OECD) has reported that, on average, there are only 2.7 workers per retiree in developed nations, down from 5 workers three decades ago.
This imbalance may lead to increased taxes or reduced benefits, affecting spending power among the elderly. For example, in the U.S., Social Security benefits are projected to decrease by 21% by 2034 unless reforms are enacted. Similarly, the UK is considering raising the state pension age and removing the triple lock on pensions. Adjustments to pension policies could influence consumer confidence and spending patterns across the economy.
A Call for Innovation
Given these economic challenges, there lies an extraordinary opportunity for innovation. Businesses and governments must develop new strategies to tap into the potential of an ageing population. This includes investing in technologies that improve healthcare delivery, create inclusive work environments, and promote lifelong learning.
Emerging fields like gerotechnology, which focuses on tech solutions for older adults, are worth exploring. By integrating health management systems, robotics, and artificial intelligence, society can enhance older generations' quality of life while bolstering economic stability.

A New Era of Economic Possibilities
The ageing population is reshaping our world significantly. While there are legitimate concerns regarding workforce dynamics, healthcare costs, and pension sustainability, numerous opportunities for innovation and growth exist. By understanding these changes and adapting accordingly, we can pave the way for a more inclusive and sustainable economic future that benefits everyone, regardless of age. Embracing this demographic shift now can lead to solutions that promise a brighter tomorrow for all.



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